This candid and touching GIF captures the many fluctuating emotions that a lot of people have felt during the COVID-19 pandemic.Д«y using typography in place of a mouth the designer has been able to create a simple but powerful effect. This GIF doubles up as the animated logo for motion design festival, Dash Bash.ДЄs you can see, each word morphs into the next making it almost impossible to tell where one ends and the other begins. This вЂcounterвЂ™ GIF shows one number morphing into the next with slick animation that hooks viewers and keeps their attention. Kinetic typography doesnвЂ™t always have to be about letters вЂ“ numbers work too! As you can see, the phrase вЂstep it upвЂ™ has been repeated and positioned in a way that creates the effect of an endless staircase.

The delivery of the message in this way makes for a memorable and shareable result. This GIF uses kinetic typography to cleverly reveal opposing words hidden behind the word вЂFreedomвЂ™. The way that the words rearrange to create something new is mesmerising, and the bold colours really make this pop.

This GIF by The Legal Innovation Hub takes kinetic typography to the next level by implementing clever wordplay. Build a Bigger Business (Shopify/Tony Robbins) Kinetic typography, in addition to capturing the attention of people opting for soundless viewing, is a great way to tell your brand story and sell your services. Kinetic typography has many valuable uses, one of which is for marketing. Kinetic typography helps to increase engagement by demanding attention from viewers, as they need to read the words to follow along. There are hundreds of hours of new videos being uploaded every minute, and you need people to pay attention to yours. Plus, we all know the internet is a noisy place. By using kinetic typography, you can get your message across even with the sound off. And most sites automatically mute videos when accessed by smartphones. There are many benefits to using kinetic typography in your video marketing strategy, especially if you want to future-proof your videos.ДЄccording to a report by the World Advertising Research Centre, 72% of internet users will be mobile-only by 2025. ItвЂ™s an animation technique that pairs text with motion to convey ideas and evoke emotions in viewers. Kinetic typography simply means вЂmoving textвЂ™. From Paper to Screen (Thibault de Fournas)

Kinetic typography for charity campaigns.

Be Water, My Friend (JГєlio Cargnin Pereira)

Kinetic typography for a motivational impact.New York Times Turkish Edition (Quba Michalski)

Professional clean text animation